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A new analysis by the Freedonia Group predicts that by 2024, the demand for nonwovens for personal hygiene will grow at a rate of 1.4% per year due to the continued weakness of baby diapers. The revenue comes almost entirely from the increase in sales of adult incontinence products, which is supported by the rapidly growing elderly population in the US market.
Opportunities in the personal hygiene market will come from continuous product development aimed at increasing the adoption of these products and increasing market value. Areas of improvement include: performance, especially comfort or absorbency; sustainability, such as providing recyclable or plant-based and biodegradable fibers; and more independent, underwear-like adult urinary incontinence products.
However, growth by 2024 will be limited by a decline in the birth rate and slow growth in demand for baby diapers and training pants (less than 1%). In 2019, these two types of demand accounted for nearly three-quarters of the demand for non-woven fabrics for personal hygiene products.
However, this will mark an improvement compared to the period 2014-2019, during which the shrinkage of the infant/toddler population corresponds to the stagnation in this key area. By 2024, as the total population grows, the population of young children will increase on average, which will support the sales of training pants, which are larger and more non-woven materials.
Freedonia Group now provides personal hygiene nonwovens. This research covers the personal hygiene nonwovens industry in the United States. Provide historical data for 2009, 2014 and 2019, as well as nonwovens production (total) and demand (according to the network formation process and application) in 2024 and 2029, calculated in current U.S. dollars (not adjusted for inflation). The total demand is also displayed in square meters and metric tons.
According to the weaving process of the production material, non-woven fabrics are divided into: spun-melt method (spunbond method and melt-blown method), carding method, wet cloth method and air cloth method.
The main application areas include: baby diapers and training pants, adult urinary incontinence products and feminine hygiene products.
The total number of nonwovens provided in this study includes nonwovens sold in the commercial market. Non-woven products used for exclusive production are not included in these data. In addition, this study also discusses the impact on Covid-19, price trends, competitive products, and the global outlook for personal hygiene nonwovens.
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